Hella Company , Brooklyn, NY

Craft Cocktail Bitters & Mixers

  • Hella Company
  • Hella Company
  • Hella Company

About Hella Company

The Hella Co. is a small batch cocktail company founded in Williamsburg, Brooklyn and with its heart in the Bay Area. What began as a hobby in the early 2000’s by three buddies - Jomaree Pinkard, Tobin Ludwig, and Eduardo Simeon - turned serious in 2011 when they used Kickstarter to raise enough money to produce 50 bottles of citrus bitters. Their goal was to create a bitter line that was a premium alternative to commercially produced bitters which often taste overwhelmingly medicinal and/or alcoholic.   

Bitters create layers of flavor and structure that just wouldn’t exist in a cocktail without them. They’re like salt and pepper for your drinks. A few dashes add flavor and character to your favorite cocktails, seltzer water and are great additions to your cooking adventures.

Traditionally, bitters formulas are famous for the quantity and obscurity of ingredients used. Some famous bitter aperitifs are said to have upwards of 130 botanical ingredients ranging from roots to fruits to flowers. Hella Bitters don’t go that far but they do incorporate a couple dozen secret ingredients.  

Hella’s varieties are handcrafted one small batch at a time starting with the best ingredients the team can source. Next, they carefully peel fruit, slice ginger and bundle spices together in fine mesh bags to ensure a consistent infusion batch to batch. All of these ingredients are then added to stainless steel tanks with neutral grain spirit, filtered water and the clock starts.

Over the next 30 days, the mixture is stirred and tasted daily as the spirit extracts the essential oils and transforms from a clear, odorless substance into vibrant aromatic bitters. Finally, they filter and sweeten the liquid with just a touch of caramel syrup before bottling. A little caramel not only helps deepen the color, it emboldens the aromatics already taking shape. 

Hella Company

Not too sweet and perfectly bitter.

The Hella Company Team

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HELLA COMPANY

Bloody Mary Mix Can

MIXER5
24 PK
Bloody Mary Mix Can